Client: Amazon Web Services (AWS)

Venue: ExCeL London

Date: 28th April 2025

Objective: Maximise space utilisation, enhance attendee engagement, and enable multiple simultaneous content sessions in an open-plan environment.

Background:

The AWS Summit London is one of the UK’s largest tech gatherings, drawing over 28,000 attendees to explore the latest in cloud computing, AI, and serverless technologies. With an open-plan design and a packed programme spanning keynote speeches, breakout sessions, live demos, and workshops, the organisers faced a significant challenge: delivering high-quality audio across more than 40 concurrent content zones in a vast event space, without sound bleed or compromising the quality of the audio.

Why Silent Seminars?

Silent Seminars was selected for its ability to provide scalable, reliable wireless audio solutions capable of supporting vast, multi-zone events. Our proven track record with global tech brands, combined with our robust 45-channel headset technology and experienced technical team, made us the trusted choice to meet AWS’s complex requirements.

Implementation:

Silent Seminars deployed 15,000 high-fidelity wireless headsets across 42 simultaneous content areas, including theatres, sponsor stands, demo zones, and immersive installations. Each area operated on a unique, lockable frequency to prevent interference. We also provided a team of on-site technicians to oversee system management, assist with distribution, troubleshoot attendee queries, and maintain seamless operation throughout the day.

Impact:

• Enhanced Engagement: Attendees reported significantly improved focus and immersion thanks to crystal-clear, noise-free audio.

• Maximised Space Utilisation: Multiple open-air theatres operated side-by-side without the need for traditional AV set-ups or acoustic partitions, allowing organisers to host more sessions in the same footprint.

• Scalability and Reliability: The system operated flawlessly with no audio interference or downtime, even with 15,000 devices in simultaneous use.

• Accessibility: Noise-isolating headsets enhanced the experience for neurodivergent attendees and those with hearing impairments, supporting AWS’s commitment to inclusion.

• Sustainability: Battery-powered headsets with up to 16 hours’ use reduced the need for excess infrastructure and single-use AV kit, aligning with sustainability goals.

Client Testimonial:

"Everything around the headsets ran so smoothly – a real credit to how well you and the hosting team handled the event. Really appreciate all your support – great job!"

Mark Bannister, Production Director, AWS

Delegate Testimonial:

"Using the headsets in an environment like this was game changing for me. I was completely immersed in all of the sessions I attended, the audio quality was superb and the headsets were super easy to use."

Silent Seminars Director Statement:

“To deliver interference-free audio to over 15,000 attendees across 42 live content zones was a massive undertaking and we’re proud to have achieved it without a single technical issue. Our team worked hand-in-hand with AWS and their production partners to ensure smooth execution from start to finish.”

Duncan Strain, Founder & Director

Conclusion:

Silent Seminars delivered a world-class audio experience for one of the UK’s most ambitious conference events. Our wireless headset system enabled simultaneous, high-quality content delivery, transformed the attendee experience, and helped AWS achieve its objectives with measurable success and delegate satisfaction.